***** OLDC NEWS ARCHIVE ITEM........... PUBLISHED 13.04.10 *****

 

An eight week product development programme will commence on Monday 19th April 2010 at:

 

Core-Offaly Westmeath Craft & Design,

 

The Old Schoolhouse,

 

Ballinahown,Co.Westmeath

Topics Included:

  • Introduction and background on project The focus on this New Product Development programme will be around product price and placement in line with consumer demand in the current climate and opportunities within this.
  • Discussion on new product, price points & ideas.
  • Look at craft persons existing product range and see where they can develop and interpret through existing products but reference colours, shapes etc to reflect each particular project.
  • To develop work that is completely new, based on the aim of the project.
  • Full discussion based on pricing and price points and the market implications for the visitor and buyer to the decision
  • Group discussion, development of ideas, sample product.
  • One day dedicated to his or her product development.
  • Support in sourcing components, materials etc.
  • They will also receive support and guidance on pricing, presentation & marketing.
  • Assistance to help develop their ‘story’ to go with the new product.

Mentoring Day

  • An experienced buyer in the retail trade will work with all makers on an appointment basis during this day. All aspects of wholesale, retail, marketing and presentation will be discussed in detail. Makers will bring their work in progress or drawings. This is to ensure that the maker is working towards the deadline process and feeling that they are being guided along the way.
  • The mentor will be fully briefed on each maker and the market theme.
  • At end of week 8 we will have get together with the makers and assessment/mentor from CCOI in attendance.
  • Presentation of completed product and final approval- External validation from Crafts Council of Ireland.
  • After final approval product, will receive a certificate of excellence and discussion will take place on further expansion and development of range.
  • Product will be displayed and retailed at Core Crafted Design and other locations where visitors are travelling into the region.

For more information contact:

Offaly Local Development Company

Millenium House

Main Street

Tullamore

Co. Offaly

Tel: 057 9322850

 

Additional information